Psychological and Brain Sciences Colloquium Erin Rich, MD, PhD, Professor of Neuroscience and Friedman Brain Institute, Icahn School of Medicine at Mount Sinai Attributing Value to Attributes During Value-Based Decision-Making Most models of preference-based decisions are based on neuroeconomics views, which hold that choices are made by computing and comparing the overall value of different options. In this talk, I will discuss our recent work that demonstrates neural and behavioral evidence...