Jane E. Miller, University of Iowa

The Influence of Comparative Standing on the Perceived Importance of Changing Health Behavior
Friday, April 14, 2017 - 11:30am
W113 SSH

ABSTRACT:  Self and social comparison information have been shown to differentially influence how concerned people are about various health risks. In the present study, we investigated how various ways of asking social comparisons and self-information would predict people’s perceived importance of changing three health-related behaviors: exercise, sleep, and fruit and vegetable consumption. We hypothesized that social comparative standings would have a stronger influence than absolute self-information. To investigate this, the current research used a survey-based methodology among both a college student and Mturk sample. An overview of the results and general conclusions will be discussed.