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Gary Gaeth

Professor (Marketing/Psychological & Brain Sciences)

gary-gaeth@uiowa.edu

Education:
Ph.D., Kansas State University, 1984
Office:
S376 PBB
Office Phone:
319-335-1019
Fax Number:
319-335-0191

Research Interests

Cognitive psychology; influence of contextual information on decision making; structure and measures of consumer knowledge